Amazing World of Body Painting

blog By Riina Laine

Commercial body painting Riina Laine | For Minna Parikka with Janine Rewell
Body painting insights

10 Facts About Body Painting You Need Know

Body painting is one the most fascinating art forms in the world. People love it and they are naturally drawn to it. Human bodies covered in paint intrigue us and catch our eyes. Yet there are many things people don’t know about body paint. So here are 10 things I think you should know about this fantastic living art!

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Voimauttava vartalomaalaus | Empowering body painting by Riina Laine
Body painting insights

The empowering essence of body painting

Body painting is a vibrant and eye-catching art form, perfect for drawing attention in any commercial context. It’s a guaranteed crowd-pleaser for events, videos, performances, and advertisements, known to dramatically increase social media engagement and shares.

Yet, there’s a more enchanting side to body painting that goes beyond its visual appeal. This aspect touches the individual being painted, invoking a profound transformation.

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Case study

Pantone flashing body paint

These fun loving images were originally created for Finnish shoe brand Minna Parikka. These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. Now PANTONE has also found these images!

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Body painting illusions for ad campaign by Apetit - Artist Riina Laine
Case study

Creative advertising with body painting (Case: Apetit Oyj)

Let’s imagine there was a company specializing in vegetable food products and they wanted to promote them. How could they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in vegetable commercials? They know good copy isn’t enough. So what do they do to catch people’s attention visually? Here’s one example!

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No smoking campaign for Pfizer. Body painting artist Riina Laine
Case study

Body Tells a Story – Non-smoking campaign (Case: Pfizer)

One of the most interesting body painting commissions I have had so far – an award-winning Non-Smoking campaign event for Pfizer. My assignment was to create the damages of smoking on teh bodies. Usually body art is thought to be just fantasy and pure imagination, but this case was an amazing example how body painting can be used as a visual storyteller of facts too – the paintings conveyed a real message in a very memorable way.

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Body painting for Minna Parikka Collaboration | Artisti Riina Laine
Body painting insights

Body painting in Marketing & Advertising

The most common question people ask me when they hear I am a body painter, is what body painting can be used for. The list is almost endless – performances, events, parties, fashion, trade shows, music videos, photoshoots etc. On this post I’m now concentrating on one of the most interesting uses of body painting – advertising and marketing.

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