Pantone flashing body paint
These fun loving images were originally created for Finnish shoe brand Minna Parikka. These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).
The team behind the images was illustrator Janine Rewell, body painting artists Riina Laine and Saara Sarvas and photographer Jonas Lundqvist.
Have you seen these new covers of PANTONE Formula Guides and PANTONE Solid Chips yet?!
Through world-wide social media attention our bright and colourful images have now ended up on the new covers of Pantone!!! How cool is this?!
You can read Janine’s interview and Pantone’s article about the creative process behind these body painting images .
PS. Here’s a great behind-the-scenes video of the making of these fabulous pictures!