Body Tells a Story – Non-smoking campaign (Case: Pfizer)
The case took a lot of planning beforehand. I was provided with really good anatomical reference pictures by my client as their wish was to have as realistic paintings as possible. The damages of smoking in the human body are serious so everyone agreed the end result should be somewhat exaggarated, shocking even. I was happy I was given artistic freedom to adjust the realism and create my interpretation of the concept.
The campaign success continued
Some links on the news:
What do you think of this type of campaign? What kind of other messages could be painted on bodies? Are there any limits?