The most common question people ask me when they hear I am a body painter, is what body painting can be used for. The list is almost endless – performances, events, parties, fashion, trade shows, music videos, photoshoots etc. On this post I’m now concentrating on one of the most interesting uses of body painting – advertising and marketing.
Amazing World of Body Painting
blog By Riina Laine
Looking for something special for your event? Live body painting fascinates everyone and it’s a guaranteed way to catch everyone’s eyes. Original and unique living, breathing, moving pieces of art that fit your brand and highlight the theme of your event like nothing else.
Let’s imagine there was a company specializing in vegetable food products and they wanted to promote them. How could they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in vegetable commercials? They know good copy isn’t enough. So what do they do to catch people’s attention visually? Here’s one example!
I got a body painting request from advertising agency Nordenswan & Siirilä. The brief was to create body painting on acrobats for the new visual look of an IT company. At first I thought “Really?” and immediately after that “REALLY!”. What an amazing idea. Little did I know at the time how amazing though.
Body painting is one the most fascinating art forms in the world. People love it and they are naturally drawn to it. Human bodies covered in paint intrigue us and catch our eyes. Yet there are many things people don’t know about body paint. So here are 10 things I think you should know about this fantastic living art!
“Oh my god, this is going to be so fab!” That was my first thought when I was called and asked to join the team for a TV commercial for Veikkaus. I was so excited to hear the stars of the film and my models would be horses!
By creating colourful images with body paint of course! That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting.
One of the most interesting body painting commissions I have had so far – an award-winning Non-Smoking campaign event for Pfizer. My assignment was to create the damages of smoking on teh bodies. Usually body art is thought to be just fantasy and pure imagination, but this case was an amazing example how body painting can be used as a visual storyteller of facts too – the paintings conveyed a real message in a very memorable way.