Body Painting Artist Riina Laine
  • Home
  • ABOUT
    • PRESS
  • SERVICES
    • COMMERCIAL BODY PAINTING
    • PRIVATE COMMISSIONS
    • BELLY PAINTING
    • TESTIMONIALS
    • FAQ
    • ONLINE COURSES
  • GALLERY
    • Advertising, events & PR
    • Fashion & beauty
    • Belly painting
    • Face painting
    • World Champion
    • ASSORTED
    • FINE ART
    • Skin jewellery & decorations
    • VIDEOS
  • FINE ART
    • FINE ART BODY PAINTING
    • FINE ART GALLERY
    • WONDER WOMEN >
      • Wonder Women - The WAU Project
      • THE STORY
      • MODELS
      • GALLERY
  • BLOG
  • SHOP
  • CONTACT
  • SUOMEKSI
  • Home
  • ABOUT
    • PRESS
  • SERVICES
    • COMMERCIAL BODY PAINTING
    • PRIVATE COMMISSIONS
    • BELLY PAINTING
    • TESTIMONIALS
    • FAQ
    • ONLINE COURSES
  • GALLERY
    • Advertising, events & PR
    • Fashion & beauty
    • Belly painting
    • Face painting
    • World Champion
    • ASSORTED
    • FINE ART
    • Skin jewellery & decorations
    • VIDEOS
  • FINE ART
    • FINE ART BODY PAINTING
    • FINE ART GALLERY
    • WONDER WOMEN >
      • Wonder Women - The WAU Project
      • THE STORY
      • MODELS
      • GALLERY
  • BLOG
  • SHOP
  • CONTACT
  • SUOMEKSI

BLOG
​Riina's World of Body Painting

11/17/2015

0 Comments

The odd but perfect match of body painting and IT company - Efima Evolution

 
At the end of last year I got a body painting request from advertising agency Nordenswan & Siirilä. The brief was to create body painting on acrobats for the new visual look of an IT company. At first I thought "Really?" and immediately after that "REALLY!". What an amazing idea. Little did I know at the time how amazing though.
EFIMA EVOLUTION

Efima is an IT company that develops and implements digital business and financial management processes. Their customer base comprises large and mid-sized organizations from all industries.
Efima has grown in five years from four people to almost a hundred and has become a sought-after workplace.

Efima's visual look has always been different than usually in their industry. Since 2010 they had animals representing the strengths and features, the characteristics and the values of their company. With their rapid growth, the visual look also needed renewing. So it was the natural evolution - Efima Evolution.

ARTISTIC TEAM WORK

As a body painting artist I loved this project. The art directors had very good ideas and sketches for the paintings, but I was also given freedom to execute them as I thought would work best. There were many factors to take into consideration when planning the paintings - the poses of the acrobats, how they would be posing together and seperately, which parts of the body would be prone to rubbing and sweating. All the poses were planned prior to the shooting days and the paintings carefully designed to fit those.

In addition to the design the colours needed to match too. It took a little while to come up with good mixes to get the tones right, but it proved I always need to take those colours with me that I think I won't need! ;) You never know when they might come in handy...!

This was by far one of the best teams I have worked with.
The team of different artistic skills put together, listening to each other, supporting each other and creating together a mutual vision was something that not only inspired me, but the process itself reflected the values and the ways our client Efima likes to work. Coincidence? :D

What do you think of the end result of Efima Evolution?


CREDITS

Project
Efima Evolution

Client
Efima Oy
http://www.efima.com/

Design, Art Direction
Nordenswan & Siirilä
http://www.nordenswansiirila.fi/

Photography
Marek Sabogal
http://www.marek.fi/

Body painting
Riina Laine
http://www.riinalaineartist.com/

Body painting assistant
Jaana Veronika
http://www.maskeeraus.com



Akrobatics
Duo Knotcase: Milla Lahtinen ja Sofia Sarojini
https://www.facebook.com/knotcase
Joona Kaakinen
http://www.dot504.cz/en/artists/joona-kaakinen/

Videography and production
Kai Widell
http://www.kaiwidell.com/

Music
Jutta Annala
https://www.linkedin.com/pub/jutta-annala/25/618/69b
Mikko Kierikki
https://www.linkedin.com/pub/mikko-kierikki/4b/546/381

Making-of video: https://youtu.be/3dwOgF2sn1w

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Riina's World of Body Painting

    Just everything body painting related you (or I) can think of!  New projects, ideas & body painting facts. Riina's latest news and behind-the-scenes stories. ​

    Riina is an award winning body painter based in Helsinki, Finland. To see more of her work visit www.riinalaineartist.com


    Picture

      NEWSLETTER

      Give us your email & get the latest blog posts sent straight to you!
    YES, SUBSCRIBE!
    Our Privacy policy ->

    Archives

    March 2020
    February 2020
    March 2019
    November 2018
    August 2018
    May 2018
    March 2018
    January 2018
    December 2017
    November 2017
    September 2017
    July 2017
    December 2016
    November 2016
    October 2016
    May 2016
    April 2016
    January 2016
    November 2015
    October 2015
    August 2015
    July 2015
    May 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014


    RSS Feed


    Categories

    All
    Advertising
    Behind The Scenes
    Belly Painting
    Body Art
    Body Painting
    Brushes
    Camouflage
    Case Studies
    Commercial
    Commission Work
    Competitions
    Event
    Face Painting
    Facts
    Fine Art
    Magazine
    News
    Promotion
    Riina Laine Art Store
    Riina Laine By Duroy
    The WAU Project
    Wonder Women
    World Bodypainting Festival


    Facebook

Riina Laine logo
Body painting artist
​+358 50 350 7579
riina (a) riinalaineartist.com

​

So let's create some amazing art for you!


HOME 
ABOUT
​Press
SERVICE
Commercial body painting
Private commissions
Belly painting
Testimonials
​FAQ
GALLERY
FINE ART​
Fine art body painting
Fine art gallery
​Wonder Women
SHOP: Riina Laine Art Store

RECENT BLOG POSTS

  • Body painting for Events - Effective and Impressive Secret to Wow People!
  • 10 Facts You Need to Know About Body Painting
    Body painting for Private clients - 4 different possibilities
  • Who is body painting for? 6 examples and YOU are one of them.​

PARTNERS

Kingdom Helsinki logo
Business Gallery logo
Riina Laine by Duroy body painting brushes logo
KASVOT MAALISSA (Face painting):
KasvotMaalissa.fi


MAKE-UP ARTIST WEBSITE: 
​
Riinamakeup.com
​All photographs or parts thereof on this website are copyrighted and cannot be copied, reproduced, or used in any matter whatsoever without the written consent of Riina Laine, as well as said photographers or other copyright holders.
​©Riina Laine 2020

Privacy policy