How do you catch people’s attention at bus stops? By creating colourful images with body paint of course!
That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting. The advertising agency Bob the Robot contacted me for the campaign and asked me to help create the visuals promoting strawberry and vanilla. What a fun job and an amazing team of professionals, and the outcome I think certainly shows creativity, clever copy combined with matching paintings. Awesome!
The ads were showing in the centres of cities and towns around Finland. The grey weather was certainly brightened up by these posters!
Making of Valio campaign
Making of video: body painting for Valio
These images stood out beautifully in the Finnish cityscape, especially during the long grey season when the colourful body painting visuals created a striking contrast.
This campaign is a great example of how body painting can work in different forms of advertising. The visuals translated well into outdoor advertising and printed posters, while also supporting product marketing by turning the products themselves into a memorable visual concept.
Credits:
Advertising agency: Bob the Robot
Body painting artist: Riina Laine
Assistant: Jaana Veronika
Photography: Jonas Lundqvist
If you’re planning an advertising campaign and looking for a striking visual concept, you can explore my commercial body painting services here.
