"Communications agency Ahjo Communications (previously AC-Sanafor) executed a non-smoking campaign for Pfizer in Nov 2014 and Jul 2015. With the campaign we wanted to show the dangers of smoking in a new and shivering way in which the visuality and the storytelling quality were the keys in creating high impact.
We chose body painting as the main element in the campaign. Riina Laine with her assistants painted the side effects of smoking on the models' bodies - like heart disease, lung cancer, damage to fetus and erectile dysfunction. The campaign received great amount of attention in the media and it was awarded with the Silver Stevie and the 2015 Medical Information Act honorary award. In addition, the campaign made it to the finals in many international communication awards.
Riina brought the harmful effects of smoking alive in an unforeseen way and created a totally new dimension to our campaign. We are very satisfied with Riina's paintings and her overall work in the campaign."
Helena Eklund - Country Brand Lead, Pfizer
Janne Malinen - Account Manager, Ahjo Communications
"Riina is a talented artist and an absolute expert in her own unique field – body paint. She is passionate and dedicated artist and she executes projects with great ambition. She can trio, she can duo, she can solo – which means she is a good team player but can also come up with excellent ideas and execute projects on her own.
I had the pleasure working with her during our Efima Evolution project. I'm looking forward working with her again!"
Niilas Nordenswan - Graphic Designer, owner at Nordenswan & Siirilä Oy
"I was impressed by Riina's team's dedication, professionalism and integrity during the photo shoots of our visual image. Two long days of hard and uninterrupted work to create the bodypainted acrobats, as well as keeping the paintings intact during the session. The end-result is true art, and its uniqueness is making an impact in the business-to-business IT world. See for yourself at http://www.efima.com."
Sari Aapola - Marketing & Customer Relationship Management Director, Efima Oy