PANTONE flashing body paint

These fun loving images were originally created for Finnish shoe brand Minna Parikka.
​These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).

The team behind the images was illustrator Janine Rewell, body painting artists Riina Laine and Saara Sarvas and photographer Jonas Lundqvist. 

​And now.. 

Have you seen these new covers of PANTONE Formula Guides and PANTONE Solid Chips yet?!
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Janine Rewell & Minna Parikka colaboration on the covers of Pantone guides. Body painting: Riina Laine & Saara Sarvas - Photo credits: Pantone.com

Through world-wide social media attention our bright and colourful images have now ended up on the new covers of Pantone!!! How cool is this?!
You can read Janine's interview and Pantone's article about the creative process behind these body painting images .

Intrigued? Get inspired and take a look my earlier blog post about How to use body paint in outstanding ways in marketing & advertising. ​​
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PS. Here's a great behind-the-scenes video of the making of these fabulous pictures!

Janine Rewell and Minna Parikka Collaboration: Body Painting and Scandinavian Spring from MINNA PARIKKA on Vimeo.