Amazing World of Body Painting
BY RIINA LAINE
Are you having a launch party or are you setting up a stand for a trade show and you want to make sure people notice your brand? Do you want to come up with something that gets people talking and invites them to get to know what you're offering?
Or are you organizing an event, a corporate party, an awards gala or a festival and you're thinking what kind of entertainment to have to really impress your guests and visitors? Do you want to wow them, show them something extra special and eye-catching and make them remember your party even the morning after?
Here's the idea for you - original and unique living, breathing, moving pieces of art that fit your brand and highlight the theme of your event like nothing else. Live body painting fascinates everyone and it's a guaranteed way to catch everyone's eyes.
The most common question people ask me when they hear I´m a body painter, is what body painting is used for. It´s art most people have seen in some form somewhere, but it seems a little vague a concept why and what it is created for. Are you wondering about that too?
My clientele is very mixed and I offer services for both private clients and businesses. Maybe you wouldn´t believe it, but Body painting is actually suitable for so many different things and different people. I wouldn´t like to categorise anyone, but I tried to divide my clients into rough segments.
So here are 6 customer groups who body painting is excellent for.
Let's imagine there was a company specializing in vegetable food products and they wanted to promote them. How would they advertise something as generic as vegetables?
Well first they could come up with a good slogan. something that encourages people to eat more veggies. It could be something like "More vegetables one day a week means 52 better days in a year." That's very good.
But how would they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in vegetable commercials? They know good copy isn't enough. So what do they do to catch people's attention visually?
By creating colourful images with body paint of course!
That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting. The advertising agency Bob the Robot contacted me for the campaign and asked me to help create the visuals promoting strawberry and vanilla. What a fun job and an amazing team of professionals, and the outcome I think certainly shows creativity, clever copy combined with matching paintings. Awesome!
(LAST UPDATED: 13.1.2020)
The most common question people ask me when they hear I am a body painter, is what body painting can be used for. The list is almost endless - performances, events, parties, fashion, trade shows, music videos, photoshoots etc. On this post I'm now concentrating on one of the most interesting uses of body painting - advertising and marketing.
At the end of last year I got a body painting request from advertising agency Nordenswan & Siirilä. The brief was to create body painting on acrobats for the new visual look of an IT company. At first I thought "Really?" and immediately after that "REALLY!". What an amazing idea. Little did I know at the time how amazing though.
Amazing World of Body Painting
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