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The most common question people ask me when they hear I´m a body painter, is what body painting is used for. It´s art most people have seen in some form somewhere, but it seems a little vague a concept why and what it is created for. Are you wondering about that too?
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What a fun project was it to create these super cute cats for Uusi Päivä TV-series on YLE! The daily TV show featured a music video made by the characters and these kitties were playing in it. I was in charge of the face painting designs and created the looks with my collegue and our assistants. Super fun two days of filming - check out the music video below this post to see why! :D
Let's imagine there was a company specializing in vegetable food products and they wanted to promote them. How would they advertise something as generic as vegetables?
Well first they could come up with a good slogan. something that encourages people to eat more veggies. It could be something like "More vegetables one day a week means 52 better days in a year." That's very good. But how would they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in vegetable commercials? They know good copy isn't enough. So what do they do to catch people's attention visually? One of my favourite types of commissions are definitely belly paintings. It is such a priviledge to get to paint the bump of a new mother-to-be. It's a beautiful way to celebrate new life and I feel honoured to have my brush strokes capture the special time in someone's life.
I'm so happy this happened - I got my body painting on the cover of a magazine! And actually it is one of the first (if not the first) Finnish magazines to have body painting on the cover. And what's even better, is thatSeura is not a fashion or design publication, but a magazine with stories of interesting people, societal issues and of course with a TV guide and crosswords puzzle, and aimed for an audience of 50+.
Body painting is colourful, visually eye-catching and a fantastic tool to use in commercial context. Events, videos, performances and adverts really benefit from using body painting - it always catches people's attention and thus gets loads of exposure and makes the amount of social media shares skyrocket.
But body painting has another kind of quality to it too. Something that is purely magical and transformational. This side of body painting affects the person who comes under the brush. |
Riina's World of Body PaintingMy latest news and behind-the-scenes stories. New projects and ideas. Just everything body painting related you (or I) can think of! 
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