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(LAST UPDATED: 21.2.2020)
The Non-smoking campaign Body Tells the Story I painted for Pfizer few year ago proved to be an amazingly successful concept. Original campaign took place in Helsinki and it was then re-created next year for SuomiAreena in Pori, Finland. Again the campaign was picked up by many news sites and social media. Thought-provoking paintings really pass the message to the viewer and makes you think twice about smoking and what it does to your body.
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Last tuesday I had one of the most interesting body painting commissions I have had so far. I was booked to create body painting for a Non-Smoking promotion for Pfizer. My assignment was to create the damages of smoking on to three models. This was the first time body painting was used for something like this in Finland. Usually body art is thought to be just fantasy and pure imagination, but this case was an amazing example how body painting can be used as a visual storyteller of facts too - the paintings conveyed a real message in a very memorable way.
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