By creating colourful images with body paint of course!
That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting. The advertising agency Bob the Robot contacted me for the campaign and asked me to help create the visuals promoting strawberry and vanilla. What a fun job and an amazing team of professionals, and the outcome I think certainly shows creativity, clever copy combined with matching paintings. Awesome!
(LAST UPDATED: 13.1.2020)
The most common question people ask me when they hear I am a body painter, is what body painting can be used for. The list is almost endless - performances, events, parties, fashion, trade shows, music videos, photoshoots etc. On this post I'm now concentrating on one of the most interesting uses of body painting - advertising and marketing.
At the end of last year I got a body painting request from advertising agency Nordenswan & Siirilä. The brief was to create body painting on acrobats for the new visual look of an IT company. At first I thought "Really?" and immediately after that "REALLY!". What an amazing idea. Little did I know at the time how amazing though.
(LAST UPDATED: 21.2.2020)
The Non-smoking campaign Body Tells the Story I painted for Pfizer few year ago proved to be an amazingly successful concept. Original campaign took place in Helsinki and it was then re-created next year for SuomiAreena in Pori, Finland. Again the campaign was picked up by many news sites and social media. Thought-provoking paintings really pass the message to the viewer and makes you think twice about smoking and what it does to your body.
Last tuesday I had one of the most interesting body painting commissions I have had so far. I was booked to create body painting for a Non-Smoking promotion for Pfizer. My assignment was to create the damages of smoking on to three models. This was the first time body painting was used for something like this in Finland. Usually body art is thought to be just fantasy and pure imagination, but this case was an amazing example how body painting can be used as a visual storyteller of facts too - the paintings conveyed a real message in a very memorable way.
Riina's World of Body Painting
Just everything body painting related you (or I) can think of! New projects, ideas & body painting facts. Riina's latest news and behind-the-scenes stories.