Amazing World of Body Painting
BY RIINA LAINE
Are you having a launch party or are you setting up a stand for a trade show and you want to make sure people notice your brand? Do you want to come up with something that gets people talking and invites them to get to know what you're offering?
Or are you organizing an event, a corporate party, an awards gala or a festival and you're thinking what kind of entertainment to have to really impress your guests and visitors? Do you want to wow them, show them something extra special and eye-catching and make them remember your party even the morning after?
Here's the idea for you - original and unique living, breathing, moving pieces of art that fit your brand and highlight the theme of your event like nothing else. Live body painting fascinates everyone and it's a guaranteed way to catch everyone's eyes.
The most common question people ask me when they hear I´m a body painter, is what body painting is used for. It´s art most people have seen in some form somewhere, but it seems a little vague a concept why and what it is created for. Are you wondering about that too?
My clientele is very mixed and I offer services for both private clients and businesses. Maybe you wouldn´t believe it, but Body painting is actually suitable for so many different things and different people. I wouldn´t like to categorise anyone, but I tried to divide my clients into rough segments.
So here are 6 client types who body painting is excellent for.
I think this campaign we created in the spring deserves a blog post of its own. I got to create body painting for a non-smoking campaign of a little different kind. The campaign was aimed for expecting mums-to-be. It's surprising how many women still smoke when they are pregnant....
Let's imagine there was a company specializing in vegetable food products and they wanted to promote them. How would they advertise something as generic as vegetables?
Well first they could come up with a good slogan. something that encourages people to eat more veggies. It could be something like "More vegetables one day a week means 52 better days in a year." That's very good.
But how would they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in vegetable commercials? They know good copy isn't enough. So what do they do to catch people's attention visually?
Oh my god, this is going to be so fab! That was my first thought when producer Taina Sirola called me and asked me to join the team for a TV commercial for Veikkaus. I was so excited to hear the stars of the film and my models would be horses! I had never painted horses before, but I was up for the challenge.
These fun loving images were originally created for Finnish shoe brand Minna Parikka.
These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).
Amazing World of Body Painting
Just everything body painting related you (or I) can think of! New projects, ideas & body painting facts. Riina's latest news and behind-the-scenes stories.