(LAST UPDATED: 21.2.2020)
The Non-smoking campaign Body Tells the Story I painted for Pfizer few year ago proved to be an amazingly successful concept. Original campaign took place in Helsinki and it was then re-created next year for SuomiAreena in Pori, Finland. Again the campaign was picked up by many news sites and social media. Thought-provoking paintings really pass the message to the viewer and makes you think twice about smoking and what it does to your body.
This guerilla campaign was praised internationally and I am so happy for the communications agency Ahjo Comms (former AC Sanafor) for the acclaim they received - the campaign won Silver Stevie Award at the 2015 International Business awards and it received Honorary Recognition of Excellence at 2015 Pharmaceutical Information Act of the Year! It was also short-listed at SABRE Awards EMEA 2015 and IPRA Golden World Awards!
Some links on the news:
Iltalehti: Tempaus Porissa: Hätkähdyttävät vartalomaalaukset paljastavat tupakan tuhot
M&M Markkinointi & Mainonta: AC-Sanafor ja Pohjantähti-Elokuva pokkasivat hopeiset Steviet
Ahjo Comms: Pfizer: Vartalomaalaukset pysäyttivät pohtimaan savuttomuutta
You can read my other behind-the-scenes blog post about the campaign here: Body painting as a storyteller.
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