The Non-smoking campaign Body Tells the Story I painted for last autumn has proved to be an amazingly successful concept. We re-created the paintings with the communications agency AC Sanafor this July for SuomiAreena in Pori, Finland and again the campaign was picked up by many news sites and social media. Thought-provoking paintings really pass the message to the viewer and makes you think twice about smoking and what it does to your body.
This campaign has now been praised internationally and I am so happy for AC Sanafor for this acclaim they have received - the campaign won Silver Stevie Award at the 2015 International Business awards and it received Honorary Recognition of Excellence at 2015 Pharmaceutical Information Act of the Year! It was also short-listed at SABRE Awards EMEA 2015 and IPRA Golden World Awards!
Some links on the news:
Iltalehti: Tempaus Porissa: Hätkähdyttävät vartalomaalaukset paljastavat tupakan tuhot
M&M Markkinointi & Mainonta: AC-Sanafor ja Pohjantähti-Elokuva pokkasivat hopeiset Steviet
You can read my previous blog post about the campaign here: Body painting as a storyteller.
Riina's world of body painting
My latest news and behind-the-scenes stories. New projects and ideas. Just everything body painting related you (or I) can think of!