These fun loving images were originally created for Finnish shoe brand Minna Parikka.
These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).
The team behind the images was illustrator Janine Rewell, body painting artists Riina Laine and Saara Sarvas and photographer Jonas Lundqvist.
Have you seen these new covers of PANTONE Formula Guides and PANTONE Solid Chips yet?!
Duo Knotcase: Milla Lahtinen ja Sofia Sarojini
Videography and production
Making-of video: https://youtu.be/3dwOgF2sn1w
Riina's world of body painting
My latest news and behind-the-scenes stories. New projects and ideas. Just everything body painting related you (or I) can think of!
Riina is an award winning body painter based in Helsinki, Finland. To see more of her work visit www.riinalaineartist.com
Behind The Scenes
Riina Laine Art Store
Riina Laine By Duroy
The WAU Project
World Bodypainting Festival